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Return Prime Pricing: Plans, Features and What's Actually Included

Adhya Joshi
July 10, 2026
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return rate optimization checklist for fashion brands

Return Prime offers four plans: Free (5 returns per month), Grow ($100/month for 200 returns), Thrive AI ($29.99/month, with AI-driven exchange and dynamic fee features), and Scale, a custom-quoted plan for higher-volume stores. All plans include a free trial, and extra requests beyond a plan's monthly limit are billed per request rather than forcing an immediate upgrade.

What's included in the Free plan?

The Free plan covers up to 5 return or exchange requests per month, with 1 user seat. It's built for very early-stage stores that want to offer a self-serve return and exchange experience without committing to a paid plan yet. Return labels with print and QR support, and Wonder Revenue Booster (upsell during return) and Wonder Bot Automations are included even at this tier.

What's included in the Grow plan?

Grow is priced at $100/month and covers 200 return or exchange requests per month, with 2 user seats. It builds on the Free plan with features aimed at stores that are past the earliest stage, including Shopify Bundles support, returns and exchange tracking, exchange rules, auto-approval, shipping label customizations, and up to 2 logistics integrations. Extra requests beyond the 200/month limit are billed at $0.49 each.

What's included in Thrive AI?

Thrive AI is priced at $29.99/month and is built around AI-driven features rather than just higher request limits. Per Return Prime's own pricing page, Thrive AI is positioned to recover an additional 20-25% of monthly refund value through AI-driven exchanges and dynamic fees. It adds Intelligent AI Exchange Discounts, Intelligent Store Credit Incentives, fraud prevention, a dedicated performance dashboard, industry-level insights, and customer profile-based incentives, none of which are available on Grow. Overage on this plan is $0.79 per extra request.

What's included in the Scale plan?

Scale is for higher-volume merchants and is custom-quoted rather than listed at a fixed price. It supports 450+ requests per month as a baseline, 5 or more user seats (custom), and adds features not available on the lower tiers: custom integrations via API and webhooks, webhook and API access, a dedicated Customer Success Manager (CSM), a dedicated Key Account Manager (KAM), and performance review meetings. Overage on Scale is billed at $0.49 per extra request.

How do the refund modes differ across plans?

Refund mode support varies by plan. Gift card, discount code, and store credit are available across Free, Grow, Thrive AI, and Scale. Bank transfer is available on Grow, Thrive AI, and Scale, but not on Free. UPI and bonus credit are available only on the Scale plan.

Is there a free trial?

Yes. Return Prime offers a free trial on its paid plans so merchants can test the platform's features before committing, in addition to the standalone Free plan for very low return volumes.

How is Return Prime priced compared to what merchants actually use?

Pricing is based primarily on monthly return and exchange request volume, not order volume or GMV. This means a store with high sales but a low return rate could stay on a lower tier for longer than a store with the same revenue but higher returns.

For a closer look at how the AI-driven exchange and dynamic fee model works, see our launch post on Thrive AI.

Install for FREE here.

Frequently Asked Questions (FAQs)

How much does Return Prime cost?

Plans start free for up to 5 returns/month. Grow is $100/month for 200 returns/month, Thrive AI is $29.99/month, and Scale is custom-quoted for higher volumes.

What happens if I go over my plan's monthly return limit?

Extra requests are billed per request rather than blocking usage: $0.49 on Free, Grow, and Scale, and $0.79 on Thrive AI.

What's the difference between Grow and Thrive AI?

Thrive AI is priced lower than Grow ($29.99/month vs $100/month) but is built around AI-driven features rather than higher request limits, including intelligent exchange discounts, intelligent store credit incentives, fraud prevention, and a dedicated performance dashboard, none of which are on Grow.

Does Return Prime offer a free trial?

Yes, Return Prime offers a free trial on its paid plans in addition to a standalone Free plan for low-volume stores.

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