How Cliphair Turned Returns Into Growth: 50% Exchanges, 10-Min Resolutions, Smarter Inventory
Cliphair, a leading D2C hair accessories brand, was losing revenue and visibility to an outdated return process. Without clear return reasons, a structured exchange mechanism, or automation, the team relied on manual fixes and hunches to manage post-purchase experiences. After implementing Return Prime, Cliphair cut return resolution time from 5 days to 10 minutes, eliminated ineligible return shipments, and converted half of all returns into exchanges - boosting customer retention while driving smarter inventory and supplier decisions.