Swift Page Speed Optimizer AMP

Why should every retailer improve the speed of their website?
If a website takes longer than 3 seconds to load, 40% of visitors will quit it. A fast-loading site will be ranked higher in search engine (SEO) and will enhance conversion, thanks to Google Search now integrating Core Web Vitals as the foundation for evaluating page experience.

What exactly is Swift?
Unlike heatmap tools like Hotjar and Lucky Orange, which help you analyse your audience, Swift is a Shopify Page Speed Optimization solution that uses powerful tools like Google Lighthouse, PageSpeed Insights, GTMetrix, and Pingdom to optimise commonly used apps and analytics, as well as speed up store performance.

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